OPPORTUNITY FOR GREATNESS

We’re here to execute the perfect play, crafting sports gear that don’t crack under pressure. Rooted in a lifelong passion for the game, we understand the game-changing impact of sports gear on player safety.

Mission

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Mission

SHOC innovates sports optical gear that won’t crack under pressure for athletes who want to be the best they can be.Vision

Vision

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Vision

Our vision is to be the market leader in the sports optical industry for aspiring athletes through continuous innovation to provide enhanced safety and performance.

our purpose

Our purpose is to pay it forward to the sport we are passionate about and give ambitious young athletes a competitive edge on the field.

We exist to give young and hungry athletes the tools they need to pursue their goals. Their unyielding drive inspires us to overcome all obstacles and innovate equipment they truly deserve.

OUR PURPOSE

FOR THE UNDERDOGS

We are for the committed athletes who are driven to become the best they can be. The independent and hard-working youngsters who are on a path to greatness.

TOTAL FOCUS

Donning the SHOC gear is a signal that you’ve tapped into your alter ego. Disconnect from all distractions and enter the field with total focus. On the game ahead matters.

UNWAVERING TENACITY

SHOC is a symbol of personal power and integrity. A commitment to rise to the challenge. A relentless mindset that compels us to overcome all challenges.